Taking a look at the calendar, I noticed that the next couple of months will call frequently on my woefully lacking marketing skills. Oh, joy. Promotion. What’s that rising up within? Heartburn? Acid reflux? Incipient panic?
Some of us prefer to remain unnoticed, to blend, chameleon-like, in the crowd. Deliberately drawing multiple pairs of eyeballs to our existence can be a trifle uncomfortable. But, that’s the gig. I knew it was part of the deal when I signed up.