Archives: Marketing

Falchion Returns!

You can’t keep a good man down. Or at least you can’t keep a perhaps not-so-nice fictional character down. If you enjoyed Boss: Falchion’s Company Book One, you’ll be happy to learn that Falchion is back, in Captain: Falchion’s Company Book Two. The book is out in print and digital, and an audio version is in production.

This means I get to engage in my favorite activity: marketing. You may note a hint of sarcasm in the preceding sentence. If not, allow me to restate it bluntly: I don’t like marketing. Shilling your own wares feels uncomfortably like begging. I honestly don’t care for it. But, it is absolutely necessary. If no one is aware you have a book for sale, no one is going to buy it. And I want people to buy Captain. I wrote it in order to entertain people, and it can’t do that if people don’t read it. 

So, yeah. Marketing. Sigh.

“Don’t miss out on the entertainment sensation of April, 2020. Pick up your copy of Captain: Falchion’s Company Book Two today. Tell a friend. Leave a review.”

Cue confetti and balloons.

Anyway, I hope you are all doing well in these interesting times.

Off-Target, Laser-Focused Marketing.

An intriguing opportunity came my way a few months back, one that I consider intriguing in two aspects. I was interviewed for an article in the Oregon State Bar Bulletin (the monthly house-organ for Oregon’s attorneys) about lawyers who are also writers.

This interview was an enjoyable opportunity to discuss writing. As usual with this sort of thing, an hour conversation was whittled down to a few paragraphs. But the conversation was still worthwhile.

Second Novel Ruminations

Under Strange Suns debuted almost a week ago. By this point you may well be tired of my mentioning it. Could be I’m tired of mentioning it too, ever think of that, bucko? Hmmm? How about you buy a copy and I’ll stop bringing it up? What’s that, you say? “How about I just stop reading anything you write, Ken, that’ll solve my problem.” Touché, gentle reader. Well played. I withdraw the suggestion.

But I’m going to have to bring it up from time to time. People seldom buy unadvertised goods. And I’ll want to raise my hand when the print edition comes out, and note upcoming signings, etc. Still, I get you. I’d just as soon focus on the next project myself. Bear with me, though, a bit longer, allow me to ruminate a little more on my sophomore outing.

The truth is, the book still doesn’t feel real to me. I know it is, of course. I’ve read through it countless times, in all its permutations and formats, on various computer screens, printed out and scattered across the floor, PDF file, unbound book mock-up. But until I get my author copy in hand, the novel still seems ethereal to me, so much vapor. Very subjective, you say, a highly personal response. Well, yes. This is my web log. Personal is what you’re going to get, until I can hire underpaid marketing minions to manage all my social media duties. Maybe there’s a blogging service in Cambodia, able to crank out a year’s worth of posts for $2.75, throw in daily Tweets for a quarter per month. Think anyone would notice?

Oh, just one more thing. I checked only a moment ago, and Under Strange Suns is still discounted to 99-cents. Just saying.UnderStrangeSuns_med